IndiaFirst Life Insurance is one of the youngest life insurance companies in India with a rich legacy of over 360 years of combined service of its promoters - Bank of Baroda, Andhra Bank and Legal & General. This joint venture brings together a real understanding of the Indian consumers by the promoter banks with international best practices developed by Legal & General.

This combination of domain expertise, customer knowledge, product innovation and nationwide reach (over 5000 partner bank branches) has helped us cross the Rs.900 crore mark in new business premium within 500 days of our operations and cover over 1.2 million lives across more than 1000 cities and towns in India. We aim to place our customers 'First' in everything we do and believe we can differentiate ourselves through simple, easy to understand products, fair price, high quality service and honest advice.

Our product range covers the typical needs of protection (term insurance), savings, education, retirement, wealth accumulation and health.

While everyone may need life insurance, they do not ask for it. Many believe life insurance is difficult to understand, the selling process is pushy or cumbersome and the benefits are not really useful. That’s why we offer you need based simple, easy to understand life insurance plans with real benefits at a good price, backed up by efficient service. We try hard to explain to you both the pluses and minuses in every plan. We do believe taking care of our customers’ interests is the best way to promote our business.