Corporate Social Responsibility

We at IndiaFirst take pride in being a company with a strong social conscience, and this ideology stems out of the fact that we are closely linked to the communities that we operate in. We believe that every drop counts and every step aimed at helping the community is an important step. Our commitment to make a positive difference to the environment or the underprivileged is not about a one off initiative but is a sustained effort to make a visible change to people's lives.Our initiatives and efforts are small contributions we make to give back to the community.

Helping Our Own

At IndiaFirst charity begins at office. We care for our people and place them above everything else. Mr. Amar Kanhare has been a part of the IndiaFirst family since February, 2010. He and his fellow drivers help us all commute to and from work easily by driving us back and forth from the nearest railway station and that too always with a smile.

He was heartbroken when his daughter was diagnosed with tetrology of fellot (a defect in the heart). He needed Rs. 1,85,000 for the corrective surgery immediately and was working towards arranging the same. Having gotten to know about this, the IndiaFirst CSR forum decided to contribute an amount of Rs. 1,25,000 on behalf of the company towards healthcare expenses for his daughter. The remaining amount of Rs. 30,000 was donated by the Lalbaghcharaja and Siddhivinayak Trusts respectively.

The operation was successfully done at Wockhartd hospital and the child is thankfully out of danger now. We believe in giving back to the society what we receive from it and this was one such opportunity presented to us.

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In March, 2010 IndiaFirst tied up with HelpAge India to support their Mobile Medicare Unit (MMU) in Mumbai, providing dignity to the elderly. The HelpAge MMU covers 22 slum areas of Mumbai giving free treatment to over 2,000 patients over the age of 65 every month. In the first 6 months of its operations the MMU has helped a staggering 14.5 thousand of Mumbai's most vulnerable elderly.

IndiaFirst's support has enabled the MMU to cover the costs of medicine; doctors, pharmacist, project officers and drivers salaries; and fuel and training costs too.

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On the eve of IndiaFirst's foundation day(16th November, 2010), we organized a blood donation camp in association with Navjivan Blood Bank at our corporate office in Mumbai. More than 55 percent of corporate office employees participated in this drive. They waited patiently while the doctors did their preliminary checking. All employees who participated in the drive were provided a donor's card, which entitles the donor and five members from his/ her family to get one unit of blood up to one year from the date of blood donation across any hospital.

For many, it was a first experience and a sense of satisfaction was clearly visible as they donated blood. At Indiafirst,we hope to fulfill our commitment to the community not just through the quality of our products and services, but also through these socially responsible initiatives. We believe in helping build and nurture the community in which we live and operate by supporting its ongoing development. With the successful completion of one year, we plan to take up many more similar projects to make the society a better place to live in.

Put India First

Independence Day fills the air with patriotism as people from all sections of the society hoist the national flag with much enthusiasm and zeal, with the tricolour adorning every nook and corner – from houses and schools to cars, shops and institutions. However, the very next day, the national ‘pride' ends up as littering the ground, lying limp in city gutters or burnt with garbage, because not many people know how to respectfully dispose off the national flag, not many of us know that it is our 'duty' to ensure that the national flag is not disrespected.

The National Flag is a symbol of the Nation's respect and pride. There is no denying that of late there has been a liberal use of the flag on Independence Day and a new trend of selling flags made up of paper and plastic. With a sense of national pride, people enthusiastically buy such flags but the very next day, we find these flags being trampled upon the road, in dustbins and elsewhere. People forget that in their eagerness to ‘show' solidarity with their motherland, they are insulting the flag.

As part of our social responsibility, IndiaFirst took the initiative of disposing the tricolour with due respect and dignity, and in the process we were able to raise awareness amongst citizens about their duty towards the national flag. On the Independence day evening and the next morning, our volunteers picked up flags from various places like markets, local trains, traffic signals and malls across cities including Mumbai, Delhi and Hyderabad. On the first day itself, close to 3.4 lakh flags had been collected, which were later disposed of according to the Government of India's official protocol, without hurting anyone's sentiments or bring any disrespect to our national flag. Not only were we able to serve the nation in our own discrete way, but it also rendered us an opportunity to make people aware of their duty. A damaged flag or one that is in a tattered condition should be buried as a whole in private and preferably by respectful methods consistent with its dignity. Besides, information regarding how to respect the national flag were also shared, for instance, where to hoist a national flag, the suitable height at which it should be hoisted, not letting the flag fall on the ground or being crumpled or trampled upon, not letting children play with it as a toy, avoid buying or using the flags made of plastic, not to pin up flags on shirt pockets, not to use the flag as a banner or for decoration purpose, not to join cloth pieces to resemble the National Flag etc.

With this activity we reiterated the question that almost everyone us has asked at some point of our lives -Patriotism is not for a single day, is it? Our national flag deserves to be treated with "dignity, loyalty and respect". It needs to be respected throughout the year, every day and every moment. If we don't respect it who will?