Whether you are a retail or institutional customer, the first thing you want to know is how well we manage your money? Everyone has two basic expectations - Safety and Returns. Both are opposite goals, but our team of professional fund manager's work hard to achieve both in a balanced way. We publish our NAV daily and investment fact sheet monthly. Our reports give you all the information you need about asset classification, maturity profiles, sector wise break up, scrip wise break up, benchmarked returns in the competing asset classes we operate and so on.

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Returns in unit linked insurance plans (ULIPs) are market linked and not guaranteed. However, an important feature of ULIPs is that it allows you to control your investment and optimize your returns. Under ULIPs, you can not only decide the amount to be invested across different asset classes, but also switch between funds or re-direct your future premiums in different funds based on the changes in your risk profile and market conditions. You may spend some time with your financial advisor to understand your appetite for risk and choose a fund that is suitable to your profile.

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Life insurance is a long term product that provides you the benefit of compounding. More than the amount saved it is the rhythm of savings that helps you realize your dreams faster. The longer you keep saving the better is your accumulated wealth. You should not break the flow of funds accumulating in your account unless you have some urgent and unforeseen need for money, when you may discontinue your plan or use the loan facility available on your plan (selected plans only). The terms and condition for availing the loan depends on the plan chosen by you.

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Life insurance is a long term financial product. It works well if you keep investing regularly and for a long term of over 10 years. Life insurance in a way forces you into a steady habit of saving. The longer you keep saving the better is your accumulated wealth. You should pay your premiums regularly for a longer period, to gain the benefit of compounding which helps you accumulate wealth better as shown in the benefit illustration. At IndiaFirst you can pay your renewal premiums regularly online or through cash/ cheque or by enabling the ECS or direct debit services.

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At IndiaFirst we offer you simple, easy to understand life insurance plans with real benefits at a good price, backed up by efficient service. We try hard to explain to you both the pluses and minuses in every plan. We do believe taking care of our customers' interests is the best way to promote our business. However, as a life insurance company, finally people judge us on how fast and empathetically we pay our claims. We are working on a 48 hour settlement turnaround time once documents are available. Currently, we are at 90% of TAT and are working towards improving it further.

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