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Today,  we  have  various  investment options to choose from such as mutual  unds,  fixed  income  instruments,  gold,  real estate and of course, life insurance.  Given the plethora of choices, it becomes important to make the right  choice  while  investing your hard earned money. Life insurance is a unique  investment that helps you cover against both the risks of surviving old  age  without  any visible means of support, through asset appreciation and premature demise, through asset protection.

  The core benefit of life insurance is that the financial security  of  one’s family remains protected from circumstances such as loss of  income  due  to critical  illness  or the life assured’s demise.  It   assures  payment  of  the  entire amount assured (along with bonuses,  wherever applicable) in case of the life assured’s demise, whereas in   other  savings  schemes,  only  the  amount  saved (with interest) is  payable.

  Life insurance is the only investment option that offers products  customized to suit the varying needs of investors based on their life stage, ensuring that the financial goals of that life stage are met.

   It allows ‘thrift’, that is, it allows long term savings because    premium  payments  can  be made through an easy installment facility. Premium  payments  can  be  monthly,  six  monthly  or  yearly.  Some  insurance  schemes provide a convenient method of paying premium each  month by deducting the amount from your income.
   The  best way to enjoy deductions on income tax and wealth tax is   through life insurance. The deductions are available for amounts paid   by way of premium for life insurance subject to the prevailing income  tax rates.