Brand Guidelines

IndiaFirst Life Insurance is one of the youngest life insurance companies in India. Our corporate identity – our logo - represents the company's personality. IndiaFirst aims to be modern in its outlook, creative in its approach, energetic in its attitude, focus on principles, cheerful and vibrant yet simple and clear in its communication. We aim to always place the Indian consumer ‘First' in everything it does.

Our name and logo are distinctive. They are a testimony to the commitment of our promoters of always putting our customers ‘First' in everything we do. We represent India's new found confidence, its resolve, grit and spirit. The wave in the logo represents the colors of the three promoters – Bank of Baroda, Andhra Bank and Legal & General.

Please go through our Brand Guidelines to know more about IndiaFirst as a brand.