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Contact No.(Outside India) : +91 22 61164900



Fact Sheet


Name: IndiaFirst Life Insurance Company Limited
Promoters: Bank of Baroda (44%), Andhra Bank (30%), Legal & General, Plc (26%)
Paid up capital: INR 4750 mn (Rs. 475 crore)
Chairman: Shri P. S. Jayakumar, Managing Director and CEO, Bank of Baroda
Managing Director & CEO: Ms. R. M. Vishakha

Important Dates

Incorporated on: 19th June, 2008
Launch of operations (soft launch): 16th November, 2009
Launch: 19th March, 2010 by Shri. Pranab Mukherjee, Honorable Finance Minister, Government of India.


Our Firsts

  • Crossed the 1 lakh policies mark in just 9 months of operations
  • Rs. 100 crore new business premium in just 100 days of operations
  • Rs. 200 crore new business premium in less than 200 days - 4.5 months of operations (by 31st March, 2010)
  • Rs. 300 crore in under 9 months from inception.
  • Rs. 900 crore in 500 days of operation.


Customer Centric Initiatives

Our Firsts

New business

  • Introduction of product audio visuals and automated IVR
  • Our product audio visuals form an essential part of our sales process
  • They help provide customers a clear picture of their plan and the benefits and risk factors associated with the same
  • Every customer is mandatorily taken through the AV before filling up the proposal form
  • Through an in-built application, the customer details then directly get stored in a central database – making it easy to track and measure
  • Alternatively, customers also have the option of calling our call center and going through their product details through the automated IVR system
  • The standardization of the product AVs and the automated IVR negate human errors and enhance credibility thereby leading to happy customer.
  • This is followed through with a verification call from our customer care executives to re-confirm that he has been taken through all the products features and is aware about the risk factors associated with it

Awards and Recognition

  • One of the few life insurers to achieve the ISO 9001:2008 certification in 7 months of operations – over 60 key processes certified.
  • IndiaFirst Life Insurance receives Dream Employer of the Year Award 2012
  • IndiaFirst Life Insurance bags the prestigious Celent Model Insurer Asia Award,2011
  • IndiaFirst Life Insurance receives Indy's Media Innovation of the year Award
  • IndiaFirst receives Operational Excellence Award at Asian Leaderdhip Awards 2011
  • IndiaFirst Life Insurance bags at Indy's Best in Communication Award
  • Technology Leader Award - 2011 at the prestigious Indian Insurance Awards
  • IndiaFirst receives Asia Pacific HRM Congress Award-2011
  • IndiaFirst Life Insurance receives HR Excellence Award for Innovation at 2nd Star News HR & Leadership Awards
  • IndiaFirst Life Insurance bags 6th Indy's Community & Social Welfare Award.
  • IndiaFirst wins the Golden award for Public Service Campaign at Global PR Conclave 2012
  • IndiaFirst wins the award for best HR strategy in line with business at the 6th Employer Branding Awards
  • IndiaFirst wins the Silver award for Tabloid Newsletter at Global PR Conclave 2012
  • Greentech Silver award for ‘Best HR strategy' in its first year of operations.
  • Best Employee Referral Program: 7th Rasbic Awards (Recruitment and Staffing in class awards)
  • IndiaFirst receives Best HR strategy award in line with business at the 6th Employer Branding Awards (Regional)
  • IndiaFirst bags the Celent's Model Insurer Award (Asia) 2012 for successful implementation of LifeStore - an online distribution channel.
  • IndiaFirst receives InfoSecurity magazine's TOP CISO 100 award 2011.
  • IndiaFirst receives CIO100 Award (India Edition) from CIO Magazine for the year 2011.
  • IndiaFirst receives Information Week magazine's EDGE Award for 2011 for the implementation of Ask Apply Get process.




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