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Deputy Chief Executive Officer

A nimble footed strategic thinker, who is high on delivery, Rushabh Gandhi, Deputy CEO, IndiaFirst Life has been one of the key driving forces and an integral part of the organisation’s growth story. A prodigious financial services leader, with an illustrious track record of 25 years across national and international markets, Rushabh enjoys questioning the conventional and looking at challenges from an opportunity lens. He is also a Director on the Board of CSC E-Governance Services India Limited (promoted by Government of India).

With his experience and expertise, Rushabh has progressively steered IndiaFirst Life on its growth path. He has been consistently delivering the organisation’s annual operating plans by implementing a best in class Bancassurance business and by successfully adopting the Multichannel Distribution strategy. His sharp business acumen and deep understanding of the insurance sector has helped IndiaFirst Life grow at a five-year CAGR of 40%. In addition to Sales and Distribution, Rushabh oversees Marketing, Products, Customer Experience, Strategy, Change Management and Human Capital. In his over half a decade long journey at IndiaFirst Life, Rushabh has contributed significantly in elevating the organisation’s rank to 12 th in retail business amongst private insurers.

As a visionary leader, a sales innovator and an assertive implementer, Rushabh has a clear prescience in anticipating business trends and opportunities. This has brought him stupendous success. In his earlier role, he spearheaded IndiaFirst Life’s Sales & Marketing function

Under Rushabh’s aegis, IndiaFirst Life has won a multitude of prominent industry accolades including “India’s Best Workplaces in BFSI” by Great Place to Work® Institute (2019 & 2020), “India’s Most Admirable Brands 2019-20” (NDTV), IndiaFirst Life featuring on CNN News18 as “India's Admired Brand 2019”, The Economic Times “Best Brands 2018” award for Excellence in BFSI and “Bancassurance Leader of the Year” at National Awards for Insurance Excellence ’17, among others.

Rushabh has served Canara HSBC OBC Life Insurance, Aviva Life Insurance and Birla Sun Life Insurance in his earlier stints. As a people’s person who is driven by passion and processes, he played a pivotal role in setting up Aviva Life’s retail life insurance business in Indonesia.

Rushabh has successfully completed the Group Developmental Programme, especially curated for global leaders, at INSEAD, Fontainebleau. He also is a Post-Graduate in Management Studies from the Narsee Monjee Institute of Management Studies (NMIMS).