With a passion for serving customers, we believe the certainties far outweigh the uncertain and we’d like you to prepare for those moments. We’re happy you decided to get to know us better.
We’re built on a foundation of trust
At IndiaFirst Life, we come to work every day with the goal of making insurance easily available to every Indian household. From that momentous day in 2009 when we sold our first policy, we are now, as of 31 st March 2019 in the top 10* in gross business and the top 12* in retail business serving more than 10-lakh retail-customers. We ended FY 19 on a strong footing with INR 3200 crores worth of total premiums collected, taking our AUM to INR 15,000 crore.
We’ve had Bank of Baroda, Andhra Bank (now, Union Bank of India) and Legal & General as our founding partners. After journeying with us through our years of growth, Legal & General sold its stake in Feb 2019 to Carmel Point Investments India Private Limited, a body corporate incorporated under the laws of Mauritius and owned by private equity funds managed by Warburg Pincus LLC. This is the first deal wherein a private equity fund has taken an interest in a life insurance company. Our shareholding pattern of the company now stands at: Bank of Baroda – 43.30% , Union Bank of India – 29.53% , and Carmel Point Investments India Private Limited – 27.17%.
The difference is the experience
We offer a diversified suite of 31 need-based products (as of 31st March 2020) catering to varied customer segments, leveraging multiple distribution capabilities and augmenting various investment options. In all, propositions under the categories of Protection, Assured Savings, Wealth, Pension, Health and Group Funds for Employee Liabilities form a complete suite of offerings that help our customers prepare for the certainties of life. Our products are easy to understand and competitively priced with risk management being our core strength.
We hire the best so that we can offer our customers the best. Our teams have a mix of the brightest minds from diverse backgrounds collaborating to create innovative financial solutions. This makes for a stimulating working environment. People (both internal & external) form the center of our existence. Our HR policies and processes have been designed around the ‘Employees First’ approach.
We were recently awarded the ‘India’s 20 Best Workplaces in BFSI – 2019’. This is one of the most prestigious achievements for any organization across the globe, and we at IndiaFirst Life Insurance are ecstatic to be a ‘Great Place to Work’. We hope to make great strides and keep raising the bar for years to come. #GotGreatCertified
Customer First Philosophy
Our competitive advantage is new-age intuitiveness that delivers value through state-of-the-art digitalization initiatives across the complete value chain, that stems from our ‘CustomerFirst’ ideology. Delivering results, while keeping, the customer, at the center of our approach with the utmost integrity and honesty helps us grow consistently. To reiterate the philosophy with which we treat our customers, our "Circle of Trust" proposition acts as a beacon of how we conduct ourselves: every behavior is guided by an intent to earn trust.
*Note: The ranking is with regards to the private sector (excluding LIC).