Managing Director and CEO

RM Vishakha, recognised for her result-oriented leadership approach towards challenging assignments including start-ups, restructuring and reorganisation, was previously associated with IndiaFirst Life as the Chief Business Officer. Vishakha has had a diverse career spanning over two decades with special focus on Bancassurance. Prior to IndiaFirst Life, she was with Canara HSBC Oriental Bank of Commerce Life Insurance Company Limited as the Director of Sales and Marketing.

Vishakha’s constant endeavour is to maintain a critical balance of functional and company objectives, and to constructively manage employee, manager, distributor and shareholder expectations. Her ability to drive strategic growth through effective implementation has many achievements to its credit. She successfully developed bancassurance models within public & private sectors as well as foreign banks and brought into being the first-ever retail bancassurance model. Her wide-ranging experience also comprises building and developing Group Insurance business.

Recognising the achievements through her three-decade long journey in the Indian insurance domain, ASSOCHAM (Associated Chambers of Commerce and Industry of India) honoured RM Vishakha with the Individual Achievement Award. She was also the recipient of the CA Business Leader – Woman Award from ICAI (Institute of Chartered Accountants of India), an eminent Indian statutory body. She was also among the distinguished finalists at the recent 15th Asia Business Leaders Award 2016 and for the 12th edition of the India Business Leaders Award 2017, acknowledging her amongst the remarkable business leaders in Asia and India, respectively. More recently, Vishakha made it as the 38th Most Powerful Woman in Business – a recognition bestowed by the prestigious Fortune Magazine. She was on the prestigious Forbes India W-Power Trailblazer list 2018 that honors women entrepreneurs and business professionals who’ve had significant achievements across diverse sectors.

Vishakha is a commerce graduate and a Chartered Accountant. She is a Fellow of the Insurance Institute of India and holds a Post Graduate Diploma in Computer Systems.

Email: ceo@indiafirstlife.com


Deputy CEO

Rushabh has over two decades of experience in the financial services industry - with 16 years in life insurance. With his deep understanding of the insurance industry and its market dynamics, he has delivered high-performance results across organisations. Given his competence in sales, business development and distribution strategy, Rushabh has been responsible for establishing and running successful sales models in his various roles.

Rushabh is passionate about sales and strategy. Prior to joining IndiaFirst Life, Rushabh was Director Sales at Canara HSBC Life Insurance. His previous assignments were with Aviva Life Insurance and Birla Sun Life Insurance. While in Aviva, he was also instrumental in setting up their life insurance franchisee in Indonesia.

Rushabh is currently spearheading Sales & Marketing at IndiaFirst Life Insurance. He is handling 10,000 + bank branches and a strong team of over 1000 employees.

Rushabh is a post graduate in Management Studies from the Narsee Monjee Institute of Management Studies (NMIMS). He has also attended a group development program at INSEAD, France.


Director & Chief Investment Officer

Sridhar is one of most experienced investment management professional. His analytical approach to investing blends with his deep market knowledge and ability to foresee the changing business dynamics. His 30 years’ of experience spans over the areas of Corporate Finance, Investment Management, Mutual Funds, Business Strategy & Restructuring and Insurance. Sridhar actively tracks the macro-economic indicators & asset allocation shifts and is also active in delivering his views on financial markets at various professional forums and academic circles in India as well as in South East Asia.

Sridhar is a member of the NSE – IISL Index Policy Committee and Capital Market Committee of the Indian Merchant Chambers (IMC). Additionally, he was a Director on the Board of Association of Mutual Funds in India (AMFI) for more than 3 years.

In his prior assignment, Sridhar was the Executive Director and Chief Investment Officer (CIO) of UTI Asset Management Company Ltd managing AUM of USD 10 Billions. Later, he was elevated as the Chief Executive Officer of UTI International Ltd in Singapore, managing multi class, multi country assets for international institutional investors.

Presently, he is the Head of Investment Management, ALM functions at IndiaFirst Life Insurance.

Sridhar is a chartered accountant and also holds a Bachelor of Science degree in Physics.


Director - Operations & IT

Mohit has diverse experience spanning nearly two decades across some of the leading financial institutions. He has been a veteran at IndiaFirst Life Insurance and in his journey so far, has led and set up various departments at different points in time.

Mohit’s journey with IndiaFirst Life began by him setting up the entire operational processes of the company. He then took up the responsibility for revenue generation and relationship management for the Bancassurance channel. Later, he was heading marketing, digital and alternate channel teams of the company as the Chief Marketing Officer.

Currently, Mohit is the Director of Operations & IT at IndiaFirst Life Insurance


Chief Financial Officer

Satishwar Balakrishnan Rao is the Chief Financial Officer at IndiaFirst Life Insurance Company. He comes in with wide-ranging experience in finance, information technology and operations management within start-ups and leading life insurance organizations, in his career spanning close to two decades. His core area of specialisation lies in the area of streamlining business operations to drive growth, increased efficiency & improved bottom-line profit.

Satishwar is a founder member of IndiaFirst Life and is responsible for financial accounting & control, business planning and budgeting, investment operations along with industry analysis & intelligence supporting decision-making for corporate initiatives. Prior to this, he has also led the Information Technology, Process, and Operations teams, with the responsibility of driving highly strategic, IT-driven transformational business initiatives to support organisational goals.

Previously Satishwar was with Reliance Life Insurance Company as a Business Controller. He has also been a founder member of ICICI Prudential Life Insurance Company. He started his career with S.B.Billimoria & Co. (Chartered Accountants).

Satishwar holds a Bachelor’s degree in Commerce from the University of Mumbai, and is a Chartered Accountant.


Appointed Actuary

An MS in Quantitative Economics from Indian Statistical Institute and a Fellow of Institute of Actuaries (India), Peuli Das comes with an experience of over 12 years. In the past, Peuli has been associated with various financial firms in India and USA such as ING Life Insurance, New York Life Insurance and Deutsche Bank.

In her last assignment, Peuli was Appointed Actuary at Reliance Life Insurance Co. Ltd. She was heading the Reporting- Actuarial at Reliance Life.

Currently, Peuli is the Appointed Actuary at IndiaFirst Life Insurance.


Company Secretary & Head - Governance

KR Viswanarayan, Company Secretary and Head – Governance, IndiaFirst Life, brings with him a diverse work experience spanning over three decades.

Viswanarayan’ s wide-ranging knowledge in the areas of finance, taxation, fund accounting and operations, fund raising, mergers and acquisitions has lent itself to shaping IndiaFirst Life’s strategic roadmap. In his initial stints in print media, mutual fund and venture fund companies, he acquired expertise in investor servicing, secretarial and compliance, as well. Provision of strategic leadership in the company’s legal, secretarial, risk, audit and compliance functions come directly under Viswanarayan’ s scope of responsibilities at IndiaFirst Life.

Previously, Viswanarayan held leadership positions with Times of India, DSP Merrill Lynch Mutual Fund and Birla Sun Life Mutual Fund. He has also worked in sector-specific venture funds with organisations such as JPMorgan, Urban Infrastructure and LIC HFL.

A commerce graduate from University of Mumbai, Viswanarayan is a qualified Chartered Accountant and Company Secretary. During the early stages of his career, he was among the few professionals trained at Merrill Lynch, Princeton, and JPMorgan, New York, in the USA, to develop proficiencies critical to delivering in line with developments in the economy.


Chief Strategy Officer

Sonia Notani is a founder member at IndiaFirst Life. Her wide-ranging expertise in the BFSI space spans across areas including product management, strategic initiatives, business strategy, training, social commerce, branch operations, channel sales, and business acquisition and establishment.

She began her career with the Aditya Birla Group, and went on to work with multinational companies such as Citibank, Reliance, and KPMG, before joining IndiaFirst Life, eventually. At IndiaFirst Life, Sonia continues to steer several strategic projects, along with leading a range of functional profiles. Currently, she heads Product Development, Strategy & Analytics, Corporate Communications and PR, and Strategic Alliances.

Recently, the apex trade body, ASSOCHAM, recognised her contributions to the Indian life insurance space, with the “Women Leader in Insurance – CSO” award. She continues to carry the “forthright substance” baton through her zealous participation in panel discussions and authored pieces, with a view to be part of a dialogue-based ecosystem while raising awareness around life insurance as one of the important risk protection tools.

Sonia, an alumna of the St. Xavier's College and Narsee Monjee Institute of Management Studies, Mumbai, is an Economics graduate who also holds an MBA degree.


Chief People Officer

Praveen Menon, Chief People Officer, IndiaFirst Life, brings with him an experience spanning close to two decades in driving the areas of talent management, succession planning, change and performance management, and training & development, as a facilitative leader.

He is responsible for working towards enabling a conducive environment for growth and career aspiration fulfilment of the company’s most critical assets – its employees. Having joined IndiaFirst Life Insurance in 2015, Praveen set in place sound Human Resource practices through initiatives centred on boosting employee morale, controlling attrition and building committed teams. He has overseen the successful implementation of critical management processes to streamline operations.

During his career, Praveen Menon has served entities such as Axis Bank, A C Nielsen, IDBI Federal Life Insurance, Citibank and HSBC, as his past stints. His demonstrated excellence in formulating benefit compensation, rewards, HR service delivery, and people engagement practices, are outcomes of experiences garnered across his versatile professional canvas.

As a thought leader, Praveen continues to actively lend his perspectives on people management and adapting to evolving aspirant demands to be employers of choice, at eminent forums and amidst academia, across India.

Praveen, an alumnus of the Welingkar Institute of Management, Narsee Monjee Institute of Management Studies and Tata Institute of Social Sciences, holds a Business Management degree, MBA in Finance and a degree in advance Human Resources.


SVP & Head – Alternate Channels

Sunanda Roy heads IndiaFirst Life’s Alternate Channels, i.e., forging non-bancassurance partnerships & direct life insurance distribution, thus extending insurance penetration avenues beyond the company’s parent banks, Bank of Baroda and Andhra Bank.

A management professional with extensive strategic and operational acumen, Sunanda has demonstrated vision with focussed implementation during his prior stints at Modi Telstra - Airtel, Max New York Life, HSBC Bank, and Canara HSBC OBC Life. He has led organisations’ progress from start-up stage to a phase of significant growth in revenue, profitability and market share.

Sunanda leads the sales & distribution, business development, revenue growth, distributor & channel partnerships, in tandem with IndiaFirst Life's endeavours around delivery of best-in-class offerings and digitalised service experience.

Sunanda completed his Post Graduate Diploma in General Management from the EMERITUS Institute of Management, Singapore, besides being an alumnus of the University of Calcutta from where he secured his Bachelor’s degree. He holds a Chartered Wealth Manager Certificate from the American Academy of Financial Management, Singapore, and a General Management Certificate, from the Indian School of Business, Hyderabad.