Imagine that you tell your child that you will give him a jar full of Candy if he can do his homework ten days in a row! You may choose to give him the candy every 2nd or 4th day to ensure continued good behaviour or you may choose to give him a big reward after 10 days!
Similarly, some specific endowment plans and money-back plans are like scenario one. They pay out survival benefits on surviving for a pre-defined period, at specific points in the term of the policy - unlike the maturity benefit, which gets paid out after the policy term.
Survival benefit
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