Equity investments

Imagine a farmer who nurtures his land and crops to earn returns in the form of thriving produce. And the smartest farmers step out of their comfort zone, investing in new technology, different crops and seeds as well, to keep earning higher returns.
Similarly, when you invest in a ULIP Plan, an insurance company uses their expertise to make smart investments in the stock market on your behalf. Thus you will get the insurance cover along with the benefit of earning higher returns by investing in Equity or debt or a mix of both.