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Unlock Your Potential with IndiaFirst Life

Join hands with IndiaFirst Life to empower every individual with accessible life insurance, ensuring protection and peace of mind for all.


Why IndiaFirst life

1.6 Crore

Lives secured since Inception


Available in 16,500+

BOB & UBI Branches


27,073 Crore

AUM as of Feb'2024


1 Day

Claim settlement assurance


Great place to work (2018-2024)


Employee Value Proposition

At IndiaFirst Life, we greatly value our employee’s dedication and commitment towards the organization’s values. In 2019, we embarked on our journey to explicitly define our Employee Value Proposition (EVP) and after a lot of deliberation and brainstorming within our employee circle, we defined it, as a combination of “Gives and Gets” ‘Gives’ refers to what is expected from the employees in the form of demonstration and embodiment of our defined Values - Be Honest, Be Helpful, Think New , Do More while the ‘Gets’ refers to what employees can expect from IndiaFirst Life in the form of C.A.R.E. – Celebrating People and Success, Accelerating Growth, Recognizing Achievements and Empowering Employees.

Our Values

Be Honest

  • To admit mistakes and be open to learn from them. ​
  • To act with transparency and treat everyone with respect & fairness.​
  • To adhere to organizational values, policies and processes consistently.​

Be Helpful

  • To empathise and show consideration while dealing with others.
  • To respond quickly when sought after by others.
  • ​To reach out to assist when required by others.

Do More:

  • To demonstrate remarkable drive to go the extra mile. ​
  • To take complete ownership and accountability of one’s role.​
  • To readily accept additional challenges.​

Think New:

  • To question conventional methods of doing things. ​
  • To acknowledge the need for new approaches and try them out.​
  • To think differently to adapt to unexpected changes.

Celebrating People and Success

  • Diversity, Equity & Inclusion.
  • Celebration & Engagement.

Accelerating Growth

  • Learning & Development.
  • Career Enhancement.

Recognising Achievements

  • Recognition Initiatives that appreciate both success and value Total
  • Rewards 

Empowering Employees

  • Employee Communication 
  • Wellbeing 

Our end state is to be Happy, Passionate and Connected which ties all the elements of our Employee Value Proposition (EVP) into a thread. It is our constant endeavour to integrate of all the above dimensions in a way that every individual in the organisation understands these dimensions and imbibes them in their life. This will ensure that realization of our goal of being a ‘Great Place To Work’ is sustained over the decades.

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