At IndiaFirst Life, we believe our culture is not just a statement—it’s a verb, a living and breathing part of our everyday. Our people are at the heart of everything we do, and their passion and commitment drive our success. Guided by our core philosophy of #EmployeeFirst, we continue to cultivate a work culture that is Happy, Passionate, and Connected.
We define our Employee Value Proposition (EVP) as a balance between what an employee gives and what they get. Employees bring to life our values—Think New, Be Helpful, Be Honest, and Do More—and in return, they experience C.A.R.E.: Celebrating People and Success, Accelerating Growth, Recognising Achievements, and Empowering Employees. These principles form the foundation of our culture and are reflected in every initiative, policy, and interaction.
Thanks to our unwavering commitment to our core philosophies of #CustomerFirst and #EmployeeFirst, IndiaFirst Life has been certified as a Great Place to Work® for seven consecutive years and was featured among the Top 50 of India’s Best Workplaces in BFSI in 2025.
Our people initiatives are designed with intention and impact—from onboarding to upskilling, from engagement to empowerment:
• Eight Imperatives: Our Imperatives serve as everyday guiding principles, empowering employees to take ownership, stay resilient, and deliver with Right Intent and Superior Execution.
• Pre-Hiring Value Fitment Assessments: We align prospective employees to our culture from day one using a customized psychometric tool.
• Amber, Our AI Chat Bot: We capture employee feedback, sentiments and trends that helps us to proactively enhance employee morale. Employees also have the option to share concerns directly with our CHRO through an anonymous chatbot—reinforcing trust and psychological safety.
• Employee Recognition: Our flagship programs like AchieversFirst and ValuesFirst celebrate employees who consistently embody our core values with envy worthy national and international trips, making recognition a meaningful and unforgettable experience.
Our commitment to Learning and Growth is embedded in everything we do. Programs like PRIME, RISE, and N-E-X-T support leadership capability and career growth at every level. We also invest in certifications, mentorship journeys, and real-time sales coaching tools. Our platforms like DART and ECHO bring real-time performance visibility and encourage employee-led innovation.
We’ve also enhanced our DEIB framework, embedding inclusive practices into hiring, learning, policy-making, and celebrations. We are proud of our efforts to promote equity and psychological safety across every role, function, and level.
At IndiaFirst Life, we continue to balance performance with EmployeeFirst practices, ensuring every employee has the opportunity to thrive, contribute meaningfully, and feel a strong sense of purpose. This is not just a workplace—it’s a place where culture drives strategy, and people drive success.