“To become a Life Insurance and Pension business leader that provides significant value to all its stakeholders enabling a true customer delight.”
IndiaFirst Life, the 23rd entrant in the Indian life insurance industry, launched its operations in November 2009. IndiaFirst Life is promoted by two large public-sector banks, Bank of Baroda (44% stake) and Andhra Bank (30% stake) whose footprint and experience continue to fortify the value proposition it offers to all stakeholders. Carmel Point Investments India Private Limited incorporated by Carmel Point Investment Ltd, a body corporate incorporated under the laws of Mauritius and owned by private equity funds managed by Warburg Pincus LLC also holds 26 percent stake in IndiaFirst Life.
Declaring its maiden profits in FY 2014-15, IndiaFirst Life is amongst few Life Insurance companies in India to break-even within five years since inception.
IndiaFirst Life’s footprint today, extends to over 1000 cities and towns pan-India, through over 12,000 points of sale.
IndiaFirst Life’s competitive advantage is its new-age intuitiveness that delivers value through state-of-the-art digitalisation initiatives across its complete value chain, that stems from the company’s “CustomerFirst” ideology.
WHAT MAKES US DIFFERENT?
Our vast experience in banking, wealth and financial management has given us an in-depth understanding of customer needs. This has helped us develop a suite of products addressing these specific needs viz. health, protection, retirement, savings and wealth. We also offer a range of group insurance products like credit life, term and employee liability (gratuity and leave encashment) plans. Our products are easy to understand and competitively priced.
Believe in the best
We hire the best so that we can offer our customers the best. Our teams have a mix of the brightest minds from diverse backgrounds collaborating to create innovative financial solutions. We believe in the potential that the person has rather than the experience that s/he carries. This makes for a stimulating working environment
We do things that matter
People (both internal & external) form the centre of our existence. Our HR policies and processes have been designed around the ‘Employees First’ approach. These processes have helped us bag the ISO 9001:2008 certification in the first year of company’s inception.