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Ask an Expert to Buy Life Insurance

We're happy to know that you're prioritizing your family's future. Our life insurance expert will assist you in finding the best insurance plan. To schedule a call, please share some of the below details.

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Protecting the Present. Building a Better Future!

We at IndiaFirst Life put you first by focusing on certainty over uncertainties. Explore our commitment to customer satisfaction, tailored product offerings, and seamless digital experiences. Thank you for choosing to discover more about us. Your journey with IndiaFirst Life begins with prioritising your needs and ensuring preparedness for every moment. 

Our Customer First Philosophy

  • We live by the 'Customer First' principle, shaping every aspect of our business around your needs. 

  • Affordable pricing meets substantial coverage, making quality life insurance accessible to all. We believe in providing value that goes beyond just the cost, ensuring your peace of mind is priceless.  

  • Trust in our impressive death claims settlement ratio of 97.04% in FY22-2023.

  • Our customer service is not just a department; it's a commitment to your satisfaction.

  • Picture a circle built on trust, and you are at the center. That is our "Circle of Trust" proposition. From the moment you choose IndiaFirst Life, you become a part of a community built on reliability and transparency. Your peace of mind is our priority.

Promoted by Bank of Baroda and Union Bank of India


Our commitment to trust is reflected in our shareholding pattern, with Bank of Baroda holding 65%, Union Bank of India holding 9%, and Carmel Point Investments India Private Limited holding the remaining 26% of the shares. The extensive footprint and rich experience of our partners form the backbone of our strong commitment to providing value to all stakeholders.

IndiaFirst Life is steadfast in its commitment to reach every Indian household and make life insurance accessible to all. The combined expertise and financial strength of the Bank of Baroda, Union Bank of India, and Carmel Point Investments fuel our journey toward this noble goal.

Tailored Solutions for You


At IndiaFirst Life, we understand that each individual is unique, with distinct aspirations and life goals. Our need-based product offerings reflect our commitment to providing solutions that resonate with the essence of every Indian.

A) For Individuals:

  • Individual protection plans are designed to ensure financial security for you and your dependents.

  • Secure your golden years with retirement plans that align with your lifestyle and aspirations. 

  • Invest in your child's future with savings plans that are designed to meet their educational and life milestones.

  • Plan your legacy and leave a lasting impact with our specialised legacy planning solutions.

B) For Groups:

  • Shield your organisation and its members with our group protection plans. These plans provide comprehensive coverage to your organisation’s members. 

  • Our group products can be sold along with other banking products.

Transforming Insurance Through Digital Excellence


At IndiaFirst Life, our commitment to delivering an unparalleled customer experience is reflected in our strategic investments in cutting-edge technology. We have seamlessly integrated digital enhancements across our operations, ensuring a smooth and efficient journey for both customers and distributors.

Digital Enhancement for Customer Acquisition and Experience

We take pride in our Dedicated Customer Acquisition System, aptly named "Simplify". In recent years, 92.94% to 99.13% of applications have been seamlessly processed through tablets. This innovative system ensures a simplified and efficient onboarding experience for our valued customers.

Simplify: A Dedicated Customer Acquisition System

Our revolutionary system, "Simplify", is designed to streamline the customer acquisition journey. This dedicated platform has become a cornerstone in providing a user-friendly experience for our customers.

Automation of Underwriting Process

Embracing the digital wave, we have significantly automated our underwriting process. As of the three months ended June 30, 2022, decisions of 64.75% of cases are provided through auto-underwriting. 

Seamless Digital Experience on our Website

Our user-centric website is a one-stop destination. It ensures easy access for customers. From comprehensive product information to plan brochures, premium calculators, online buying process and branch locators, we've crafted a digital space that caters to our customers' every need.

Data Analytics for Targeted Communication

Using the power of data analytics, we personalise communication to ensure it reaches the right customers. This proactive approach allows us to tailor our engagement strategies and provide customers with the information they need at the right time.

Instant Issuance and Smart Scrutiny

Our commitment to efficiency is evident in our instant issuance and 'Smart Scrutiny' processes. Through leveraging technology, we have achieved faster and more seamless customer onboarding. This has resulted in an enhanced purchase experience.

1800 209 8700

Customer Care Number



For online policy purchase


+91 22 6274 9898

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